My Role:

I joined the project after the company replaced their previous designer. While they were satisfied with the initial visual direction, they were seeking a more structured and efficient workflow. My role was to take full ownership of the design process, build upon the existing foundation, and enhance the product both visually and functionally- all within tight timelines and without formal product documentation.

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Process & Approach:

My main point of contact was the company’s product manager. Although there was no formal specification document, we established a structured, agile-like workflow that allowed us to stay aligned and move quickly. We held regular follow-up meetings every one to two weeks, where we reviewed progress, discussed feedback, and aligned on upcoming requirements.

After each meeting, I independently translated the product manager’s inputs into a clear task list and set my own priorities and timelines accordingly. I was responsible for planning the design roadmap, defining the scope of each iteration, and ensuring that design deliverables were ready in sync with development needs. This process gave me both flexibility and accountability, and allowed me to move efficiently even when product decisions were evolving.

Throughout the project, I maintained close communication with both the product manager and the development lead, ensuring that design and implementation were aligned and feasible. Despite the fast pace and occasional scope shifts, the workflow remained organized and goal-oriented- allowing us to continuously ship meaningful improvements.